Transactions Analysis

Branding & Advertising

To achieve the investee company's overall strategy, Houghton Street Partners will undertake an extensive branding & advertising exercise to ensure that the company is differentiated from its competitors and effectively markets itself to its customers. In branding the company, Houghton Street Partners will first identify the company's corporate identity, which will then be used in its advertising campaigns where its cultures and values are reflected to provide customers with a more intimate knowledge of what the company is all about.